› Medical Uses of Online Social Networks
Healthcare professionals are beginning to understand the hidden power of social network sites. Recently online social networking has begun to be used as a means to manage institutional knowledge, disseminate information from peer to peer and to highlight individual physicians and institutions. The advantage of using a dedicated medical social networking sites like Konnects, Sermo and Within3 is that all the members are screened against the state licensing board list of practitioners.
In learning how to build a social network the Medical social network community has changed the way medical supply companies do business. Some pharmaceutical companies now spend more than 30 percent of their marketing dollars to influence the opinion leaders of social networks.